• November 14th, 2023
  • 2:00 pm GMT
  • The Workshop, 18 Lower Byrom Street, Bonded Warehouse, M3 4AP, Manchester
  • With the customer acquisition costs going up while being stuck in a constant discounting spiral, increasing customer loyalty has never been more vital. So how can you entice customers to make that all important second and third purchase?

    Join Fresh Relevance, Dotdigital , PushOn and other talented eCommerce, travel & digital marketing professionals for an afternoon of inspiring sessions and discussions on how to provide customers with an engaging experience that drives results.

    Inspiring Content

    If you’re responsible for driving email engagement, online revenue and/or customer loyalty for an eCommerce or travel business, then this event is for you.

    Fresh Relevance, Dotdigital and PushOn are joining forces to lead you on a journey into mastering impactful moments across the entire customer experience.

    We’ll explore how to provide a seamless experience across key channels over five essential phases of the customer journey: awareness, consideration, purchase, post-purchase, and loyalty.

    Networking

    Chat with like-minded marketers and expand your professional network in the remarkable setting of the Department Bonded Warehouse, as you enjoy delicious drinks and canapés.

    About the venue

    We can’t wait to see you! Spaces are limited so save your spot now.

    In partnership with:
    Agenda

    2:00 PM

    Arrive and Relax

    Enjoy a delicious selection of sandwiches, pastries & fresh fruit.

    2:30 PM

    Welcome & Introduction

    Eddy Swindell, Sales Director, EMEA, Dotdigital

    2:45 PM

    Staycation Sensation: Parkdean Resorts’ cross-channel campaign success with Dotdigital and Fresh Relevance

    Lucy Schindler, Senior Customer Success Director, Dotdigital
    Dive into the Parkdean Resorts success story! Discover the award-winning Big Sale campaign by Dotdigital and Fresh. Uncover effective strategies for engagement, conversions, and revenue growth. Learn about creative assets, geo targeting, countdown timers, and omni-channel implementation that reduced costs and improved the customer experience.

    3:15 PM

    Coffee Break

    3:25 PM

    Dynamic live demo of the Dotdigital & Fresh Relevance platforms

    Tash Halligan, Business Development Manager, Fresh Relevance
    Engage in an interactive live demo session to explore the full potential of the Dotdigital and Fresh Relevance platforms.

    3:45 PM

    See, Think, Do, Care – Understanding customer signals, channels & the user journey

    Melissa Bramley, Paid Media Manager, PushOn
    In a rapidly evolving digital landscape, understanding customer behaviour has become more critical than ever for businesses seeking to thrive and adapt. This presentation will take you on a journey through the four key stages of the customer journey, providing insights into how to engage and retain customers effectively.

    4:05 PM

    Panel Discussion with Direct365

    Eddy Swindell, Sales Director, EMEA, Dotdigital, in conversation with Georgia Bell, SEO & Email Executive, Direct365

    4:35 PM

    Networking Drinks

    Chat with like-minded marketers and expand your professional network as you enjoy drinks and canapes.

    FAQ

    Who should attend?

    Complimentary brand tickets are available to mid-level to senior-level digital marketing and eCommerce professionals. Are you from an agency or MarTech provider? You can get involved as a sponsor in future events, please email [email protected] to find out more.


    How do I get there?

    By Car: The Department Bonded Warehouse does not have parking facilities on site. There are limited council-run pay and display on-street parking spaces on Liverpool Road and Lower Byrom Street.

    There is also a selection of private and council-run open air and multi-storey car parks in the local area.

    By free bus: The Department Bonded Warehouse can be reached by the city centre free bus service. You can use either Route 1 (closest stop: Opera House) and Route 2 (closest peak time stop: Opera House; closest off peak stop: Deansgate, near junction with Quay Street).

    By train: The nearest railway station is Deansgate.

    By Metrolink: The nearest tram stop is Deansgate-Castlefield

    The Workshop at Department Bonded Warehouse, Lower Byrom Street, Bonded Warehouse, Manchester, M3 4AP, Manchester City Centre

    View on Google Maps


    Can I bring a plus one?

    Tickets are currently limited to 2 representatives per company. We will need them to register to attend so please make sure they have also filled out the registration form on this page. Confirmation of invite will be required at the door.


    Can you accommodate for dietary requirements?

    We are able to accommodate and cater for any dietary requirements as well as offer an alternative vegetarian, pescatarian or vegan menu. Please provide this information when asked to specify dietary requirements on the registration form.


    What if I can’t make it?

    If you cant make it or are running late to the event, please email [email protected]

    Join the waiting list