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How to develop a personalised experience that exceeds customer expectations

In today’s digital world, consumers’ expectations of their favourite retailer have never been higher. Retailers and brands need to deliver a first-class online shopping experience and take things far beyond the traditional product pairing in order to engage consumers. As the industry transitions, selling online has never been more important.

Key topics include:

  • How has the customer expectation around personalisation changed in recent months?
  • What do brands and retailers need to do in order to exceed customer expectations?
  • What trends do you expect to see this year and what tactics promise most success?