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[Manchester] Optimizing the eCommerce customer experience

  • The Express Building, 9 Great Ancoats St, Manchester M4 5AD
  • The Express Building, 9 Great Ancoats St, Manchester M4 5AD

Join our new eCommerce event at the eclectic Huckletree Ancoats co-working space in central Manchester to discover how to optimize a new visitor's entire experience, from using personification tactics for brand new shoppers all the way to re-converting customers with loyalty programs.

A good customer experience should encompass the entire customer journey, from the minute a new visitor lands on your website. That's why we've asked the experts at PushON and Endless Gain to team up with us and help you build a smooth customer journey with multiple touchpoints. 

By optimizing the eCommerce customer experience for new visitors to your site, you’ll not only convert more shoppers into customers, you’ll also boost loyalty and retention, encouraging customers to return to your site to repeat the experience. 

We would also like to invite you to stay for the after party and enjoy some drinks with other digital marketing industry leaders. 

How to find us

In partnership with:


3:00 pm

Welcome and Introduction

Enjoy teas, coffees and networking in the foyer

3:30 pm

From pre-purchase to re-purchase

Dominic Delegate, Head of Account Management, Fresh Relevance

4:00 pm

Tailoring the eCommerce CX across different buying journeys

Garett Cunningham, COO, Endless Gain

4:30 pm

Transforming your customer experience with Progressive Web Apps

Timothy Willis, Head of eCommerce, PushON

5:00 pm

Panel discussion

Ask us anything!

5:30 pm

Drinks reception

Drinks are on us! Join us for networking drinks after the event.


[Manchester] Optimizing the eCommerce customer experience Headshot
Garett Cunningham


Endless Gain

[Manchester] Optimizing the eCommerce customer experience Headshot
Timothy Willis

Head of eCommerce


[Manchester] Optimizing the eCommerce customer experience Headshot
Dom Delegate

Head of Account Management

Fresh Relevance

Register now


Who should attend?

You will be joined by Heads of, Directors, Managers of Ecommerce from a variety of eCommerce brands. 

How do I get there?

Situated in the iconic Express Building, Huckletree Ancoats is a short walk from Piccadilly train station, Piccadilly Gardens and Northern Quarter. Enter via Great Ancoats Street.

Can I bring a plus one?

Tickets are currently limited to 2 representatives per company. We will need them to register to attend so please make sure they have also filled out the registration form on this page. Confirmation of invite will be required at the door.

When will my place be confirmed?

You will receive a confirmation email immediately from including all of the event details and a diary invite.

Terms of entry

When attending this event, the attendee assumes the risk of suffering an illness or fatality related to COVID-19 as a result of their attendance at event, and agrees (on their own behalf, and on behalf of their estate, heirs, successors and assigns) The event organiser shall bear no liability in respect of any such illness or fatality unless it is proven that the illness or fatality was suffered as a result of the wilful misconduct or gross negligence of the event organiser. No attendee will bring any claim that is inconsistent with this paragraph.

If you feel unwell or have any signs of COVID-19 symptoms you must follow the government guidelines and please cancel your ticket here by contacting or cancel via your confirmation email.

You can find more information about the rules on the UK government website.

Following government guidelines to reduce the risk of transmission of COVID-19, it is not possible to eliminate that risk entirely.

COVID-19 procedures

As the UK Government lifts COVID-19 restrictions we expect this event to take place on 28th October like any normal event, without social distancing measures and mandatory face masks.

However, to make everyone feel as comfortable as possible we are operating well within the legal capacity of the venue and there is plenty of space to social distance if you wish.

Face masks - All of the venue staff will wear face masks during service and when working preparing and serving your drinks.

Socially distanced service - The venue will serve food and drinks as socially distanced as possible. 

Hand sanitiser - The venue will have hand sanitiser stations positioned around the space for you to use.

What if I can't make it?

If you can't make it or are running late to the event, please email