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Optimizing the eCommerce customer journey

Optimizing the eCommerce customer journey

  • 1:00pm on 23 Sep 2021

Presented by:

Fresh Relevance Logo Feefo Logo Odicci Logo mapp Logo antavo Logo

About the webinar

Join our next lunch and learn to discover how to optimize a new visitor's entire experience, from using personification tactics for brand new shoppers all the way to re-converting customers with loyalty programs.

A good customer experience should encompass the entire customer journey, from the minute a new visitor lands on your website. That's why we've asked the experts at Odicci (Gamification), Feefo (Ratings and Reviews), Antavo (Loyalty) and Mapp (Email Marketing) to team up with us to help you build a smooth customer journey with multiple touchpoints. 

By optimizing the eCommerce customer experience for new visitors to your site, you’ll not only convert more shoppers into customers, you’ll also boost loyalty and retention, encouraging customers to return to your site to repeat the experience. 

Topics we'll be exploring during the panel discussion:

  • Tailoring the experience for new website visitors with personification tactics 
  • Boosting engagement with data capture and gamification
  • Keeping the conversation going with a welcome email series
  • Reducing purchase anxiety and building trust with ratings and reviews
  • The value of first-party data in a cookieless world
  • Incentivizing customers with loyalty programs

And no webinar would be complete without some caffeine to keep us perky, which is why we’re treating attendees to a complimentary coffee voucher for Caffè Nero (UK only).

Speakers

Optimizing the eCommerce customer journey Headshot
Ricardas Montvila

Vice President Global Strategy
Mapp

Optimizing the eCommerce customer journey Headshot
Jacques Prothon

CEO and Founder
Odicci

Optimizing the eCommerce customer journey Headshot
Sarah-Jane Bevis

Customer Success Manager
Antavo

Optimizing the eCommerce customer journey Headshot
John McBriarty

Head of Partnerships
Feefo

Optimizing the eCommerce customer journey Headshot
James Owen

Partnerships Manager
Fresh Relevance

Agenda

1:00pm

Welcome and Introduction

Hosted by Camilla Bass

1:05pm

Customer experience panel discussion begins

All speakers

1:45pm

Ask us anything!

2:00pm

Webinar ends

Register now

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