From Amazon Prime Day to the festive season, ecommerce and brick-and-mortar retailers alike are seeing record-breaking sales during key shopping events. Email is consistently ranked as the most effective…
Read moreWhat do Valentine’s Day, the Super Bowl, Mother’s Day and Black Friday have in common? They’re all massive marketing opportunities for brands.
Read moreNEW YORK - Luxury retailers need to create welcoming spaces to allow consumers to fully immerse themselves in brand messaging.
Read moreToday’s shopper is overwhelmed with choice, making it increasingly challenging for retailers to instill loyalty into their customers. With one-click immediacy making it possible to transport a product from…
Read moreExperiential retail, which of late has meant experimental retail, has carried the industry into the realm of merchandise-free (or merchandise-light) shops.
Read moreRetail marketers are constantly asking themselves how they can get the products customers are most likely to buy in front of those consumers.
Read moreHow do you win cart abandoners back? The standard way is with triggered cart abandonment emails. But there’s another, not-so-obvious option: Email newsletters.
Read moreFresh Relevance today announced that more than 500 ecommerce websites are using its real-time personalization platform for email, mobile and web, including some of the largest and most recognizable brands…
Read moreConsumers receive marketing information on a plethora of channels, with email remaining one of the most effective. It is the most highly ranked marketing channel for return on investment, with three in four…
Read moreWe have reached “peak stuff.” You might have heard of this notion coined by IKEA’s CSO wherein financially stable consumers don’t have a need for anything more than what they already have.
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