Mike Austin, CEO & co-founder of Fresh Relevance, explains why marketers need to look past the hype surrounding influencer marketing when exploring new ways to drive sales.
Read moreMike Austin, chief executive and co-founder of Fresh Relevance explains how to use social proof tactics to help drive jewellery purchases
Read moreNew research from Fresh Relevance, the real-time personalisation platform, has revealed that retailers risk losing sales by failing to provide product ratings and review information consistently.
Read moreWith a third of shoppers receiving over 120 emails per week, competition in the inbox is particularly fierce. Whilst generic, wordy emails may be ignored, using dynamic images can be exceptionally powerful in…
Read moreIt was fascinating to read an Essential Retail article about influencer marketing – not least when compared to a study we have just carried out.
Read moreNew research from Fresh Relevance, the real-time personalisation platform, has revealed that retailers risk losing sales by failing to provide product ratings and review information consistently.
Read moreThis week’s roundup includes lots of interesting stats.
Read moreNew research shows that consumers view social proof content as a key part of the decision process.
Read moreStudy highlights that just 20% of fashion retailers surveyed share customer reviews and product ratings
Read moreThe first World Trade Summit of 2019 took place at the University of Southampton Science Park in February and tackled a range of topics relating to international trade and Brexit. The UK’s withdrawal from the…
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