Press & News
A fresh take on personalization for the digital marketer
PRESS RELEASE: New research from Fresh Relevance reveals retailers are better at understanding their customers than travel companies
Study into leisure travel booking trends finds a quarter of Gen Z and Millennials are loyal to retailers but not travel brands
Read morePRESS RELEASE: New research from Fresh Relevance reveals nearly half of holidaymakers spend longer researching a holiday than the duration of the trip itself
Study into leisure travel booking trends reveals that one in three consumers would research a vacation on Netflix or book a holiday via Facebook.
Read morePRESS RELEASE: Fresh Relevance Enables Marketers to Automatically Synchronize Customer Segments with their Email Service Provider
Fresh Relevance, the real-time personalization and optimization platform for email and web, today announced its latest functionality to improve how marketers can personalize omnichannel marketing campaigns…
Read morePRESS RELEASE: Fresh Relevance provides deep insight into customer segments with interactive Audience Analytics Dashboard
Fresh Relevance, the real-time personalization and optimization platform for email and web, today announced the launch of a new audience analysis dashboard, providing marketers with unprecedented insight into…
Read morePRESS RELEASE: Fresh Relevance Appoints Vice President of Sales
Justin Tyrrell to lead international sales for personalization and optimization platform
Read morePRESS RELEASE: Fresh Relevance launches trigger selection rules for highly targeted triggered email campaigns
Intuitive user interface and extensive set of rules enable marketers to tailor the content of automated emails to the individual shopper
Read morePRESS RELEASE: Fresh Relevance control groups provide automated testing and optimization for all personalization tactics
Fresh Relevance, the real-time personalization platform, today announced the launch of control group testing.
Read morePRESS RELEASE: New research from Fresh Relevance highlights impact and adoption of influencer marketing is overestimated
Study reveals that just 22% of retailers surveyed use influencers to engage customers and only 10% of consumers have bought a product based on an influencer recommendation.
Read morePRESS: Are retailers losing sales because of a lack of ratings and customer reviews?
New research from Fresh Relevance, the real-time personalisation platform, has revealed that retailers risk losing sales by failing to provide product ratings and review information consistently.
Read morePRESS: The power of social proof lies beyond influencer marketing [netimperative]
Mike Austin, CEO & co-founder of Fresh Relevance, explains why marketers need to look past the hype surrounding influencer marketing when exploring new ways to drive sales.
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