PRESS: How to use predictive marketing to personalize the email experience [SmartBrief]
Retail marketers are constantly asking themselves how they can get the products customers are most likely to buy in front of those consumers.
Read morePRESS: Check Out That Cart: Email Newsletters Can Reverse Abandonments [MediaPost]
How do you win cart abandoners back? The standard way is with triggered cart abandonment emails. But there’s another, not-so-obvious option: Email newsletters.
Read morePRESS RELEASE: 500 Ecommerce Websites Worldwide Use Fresh Relevance to Deliver Sale Uplift from Personalization
Fresh Relevance today announced that more than 500 ecommerce websites are using its real-time personalization platform for email, mobile and web, including some of the largest and most recognizable brands…
Read morePRESS: How to think strategically about email personalisation [eConsultancy]
Consumers receive marketing information on a plethora of channels, with email remaining one of the most effective. It is the most highly ranked marketing channel for return on investment, with three in four…
Read morePRESS: Utilizing ‘Retailtainment’ As An Extension Of E-Commerce [retail TouchPoints]
We have reached “peak stuff.” You might have heard of this notion coined by IKEA’s CSO wherein financially stable consumers don’t have a need for anything more than what they already have.
Read morePRESS: Send irrelevant information to your shoppers at your peril [SLR]
As more and more retailers employ active multi-channel customer engagement strategies in a bid to foster loyalty, the danger of sending irrelevant information to shoppers has been highlighted in a new survey.
Read morePRESS: As Shoppers Reach ‘Peak Stuff,’ DSW Vegas Store Pushes Dazzle, Like A Giant Shoe Vending Machine [Forbes]
DSW is adapting the engagement-builds-shopper-bonds ethos of its Columbus, Ohio, innovation lab store to a new location in Las Vegas with splashy features befitting the Vegas strip, like a video tunnel that…
Read morePRESS: Six ingredients of enticing browse abandonment emails [Econsultancy]
Research suggests that 74% of retail shoppers will abandon a purchase after adding an item to their online shopping cart.
Read morePRESS: AR isn’t just fun and games: Here are the brands at the forefront of functional AR [ClickZ]
In the past couple years, brands have started to incorporate the hot topic of augmented reality into their business.
Read morePRESS: Post-GDPR, merchants adapting [BizReport]
Just two months past the GDPR compliance change, some merchants are adapting well and some are regretting the way they approached the compliance deadline.
Read more