As more and more retailers employ active multi-channel customer engagement strategies in a bid to foster loyalty, the danger of sending irrelevant information to shoppers has been highlighted in a new survey.
Read moreDSW is adapting the engagement-builds-shopper-bonds ethos of its Columbus, Ohio, innovation lab store to a new location in Las Vegas with splashy features befitting the Vegas strip, like a video tunnel that…
Read moreResearch suggests that 74% of retail shoppers will abandon a purchase after adding an item to their online shopping cart.
Read moreIn the past couple years, brands have started to incorporate the hot topic of augmented reality into their business.
Read moreJust two months past the GDPR compliance change, some merchants are adapting well and some are regretting the way they approached the compliance deadline.
Read moreIn today’s omni-channel retail environment, brands are stepping on each other’s toes to offer the flashiest deals, rewards programmes and bonus perks, with the goal of capturing long-term consumer attention…
Read moreIn today’s omni-channel retail environment, brands are stepping on each other’s toes to offer the flashiest deals, rewards programmes and bonus perks, with the goal of capturing long-term consumer attention…
Read moreIn its 2018 Loyalty Forecast, Fresh Relevance, the real-time personalisation platform, identified the four pieces of the loyalty puzzle, breaking down the touchpoints that create repeat customers.
Read moreEmail marketing is one of the most evergreen retail tactics. It's also one of the most targeted forms of messaging since recipients opt-in and often provide solicited information or preferences. Despite these…
Read moreConvenience, experience, services and communications are the winning ingredients in keeping customers happy and loyal, according to a 2018 Loyalty Forecast from Fresh Relevance and research firm YouGov.
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