As more and more retailers employ active multi-channel customer engagement strategies in a bid to foster loyalty, the danger of sending irrelevant information to shoppers has been highlighted in a new survey.
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DSW is adapting the engagement-builds-shopper-bonds ethos of its Columbus, Ohio, innovation lab store to a new location in Las Vegas with splashy features befitting the Vegas strip, like a video tunnel that…
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Research suggests that 74% of retail shoppers will abandon a purchase after adding an item to their online shopping cart.
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In the past couple years, brands have started to incorporate the hot topic of augmented reality into their business.
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Just two months past the GDPR compliance change, some merchants are adapting well and some are regretting the way they approached the compliance deadline.
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In today’s omni-channel retail environment, brands are stepping on each other’s toes to offer the flashiest deals, rewards programmes and bonus perks, with the goal of capturing long-term consumer attention…
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In today’s omni-channel retail environment, brands are stepping on each other’s toes to offer the flashiest deals, rewards programmes and bonus perks, with the goal of capturing long-term consumer attention…
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In its 2018 Loyalty Forecast, Fresh Relevance, the real-time personalisation platform, identified the four pieces of the loyalty puzzle, breaking down the touchpoints that create repeat customers.
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Email marketing is one of the most evergreen retail tactics. It's also one of the most targeted forms of messaging since recipients opt-in and often provide solicited information or preferences. Despite these…
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Convenience, experience, services and communications are the winning ingredients in keeping customers happy and loyal, according to a 2018 Loyalty Forecast from Fresh Relevance and research firm YouGov.
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