Press & News
A fresh take on personalization for the digital marketer
PRESS RELEASE: New research from Fresh Relevance highlights impact and adoption of influencer marketing is overestimated
Study reveals that just 22% of retailers surveyed use influencers to engage customers and only 10% of consumers have bought a product based on an influencer recommendation.
Read morePRESS: Are retailers losing sales because of a lack of ratings and customer reviews?
New research from Fresh Relevance, the real-time personalisation platform, has revealed that retailers risk losing sales by failing to provide product ratings and review information consistently.
Read morePRESS: The power of social proof lies beyond influencer marketing [netimperative]
Mike Austin, CEO & co-founder of Fresh Relevance, explains why marketers need to look past the hype surrounding influencer marketing when exploring new ways to drive sales.
Read morePRESS: Leveraging social proof tactics to drive jewellery sales [Retail Jeweller]
Mike Austin, chief executive and co-founder of Fresh Relevance explains how to use social proof tactics to help drive jewellery purchases
Read morePRESS: Retailers might be losing sales with a lack of ratings and customer reviews, Fresh Relevance finds [Retail Times]
New research from Fresh Relevance, the real-time personalisation platform, has revealed that retailers risk losing sales by failing to provide product ratings and review information consistently.
Read morePRESS: Dynamic images in email: dos and don’ts [Econsultancy]
With a third of shoppers receiving over 120 emails per week, competition in the inbox is particularly fierce. Whilst generic, wordy emails may be ignored, using dynamic images can be exceptionally powerful in…
Read morePRESS: Influencer marketing – for all the hype, it’s not the be-all and end-all
It was fascinating to read an Essential Retail article about influencer marketing – not least when compared to a study we have just carried out.
Read morePRESS: New Research from Fresh Relevance Reveals Retailers Might Be Losing Sales with a Lack of Ratings and Customer Reviews
New research from Fresh Relevance, the real-time personalisation platform, has revealed that retailers risk losing sales by failing to provide product ratings and review information consistently.
Read morePRESS: The best digital marketing stats we’ve seen this week [Econsultancy]
This week’s roundup includes lots of interesting stats.
Read morePRESS: The untapped potential of social proof for fashion retailers
New research shows that consumers view social proof content as a key part of the decision process.
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