PRESS: Holiday Tips for Retail Marketers
The holidays are a time for cheer, spending time with family and — not to forget — gifting.
Read morePRESS: How Using the Right Customer Data Yields Better Personalization [MULTICHANNELMERCHANT]
Converting a one-time buyer into a repeat customer is the single most effective way for many businesses to grow, and one of the best ways to do this is by offering a personalized customer experience.
Read morePRESS: How to Stand Out in the Inbox During Seasonal Events
What do Valentine’s Day, the Super Bowl, Mother’s Day and Black Friday have in common? They’re all massive marketing opportunities for brands.
Read morePRESS: Customer Loyalty in 2018: Why Your Traditional Tactics Need a Fresh Take [TotalRetail]
Today’s shopper is overwhelmed with choice, making it increasingly challenging for retailers to instill loyalty into their customers. With one-click immediacy making it possible to transport a product from…
Read morePRESS: Daredevil Retail: How DSW, Nordstrom And Office Depot Are Experimenting With Experience [Forbes]
Experiential retail, which of late has meant experimental retail, has carried the industry into the realm of merchandise-free (or merchandise-light) shops.
Read morePRESS: Check Out That Cart: Email Newsletters Can Reverse Abandonments [MediaPost]
How do you win cart abandoners back? The standard way is with triggered cart abandonment emails. But there’s another, not-so-obvious option: Email newsletters.
Read morePRESS: How to think strategically about email personalisation [eConsultancy]
Consumers receive marketing information on a plethora of channels, with email remaining one of the most effective. It is the most highly ranked marketing channel for return on investment, with three in four…
Read morePRESS: Utilizing ‘Retailtainment’ As An Extension Of E-Commerce [retail TouchPoints]
We have reached “peak stuff.” You might have heard of this notion coined by IKEA’s CSO wherein financially stable consumers don’t have a need for anything more than what they already have.
Read morePRESS: Send irrelevant information to your shoppers at your peril [SLR]
As more and more retailers employ active multi-channel customer engagement strategies in a bid to foster loyalty, the danger of sending irrelevant information to shoppers has been highlighted in a new survey.
Read morePRESS: As Shoppers Reach ‘Peak Stuff,’ DSW Vegas Store Pushes Dazzle, Like A Giant Shoe Vending Machine [Forbes]
DSW is adapting the engagement-builds-shopper-bonds ethos of its Columbus, Ohio, innovation lab store to a new location in Las Vegas with splashy features befitting the Vegas strip, like a video tunnel that…
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