It’s difficult to escape the many articles heralding the commercial potential of AI — and little wonder Gartner recently announced that 70% of organizations will assist workers with AI by 2021.
Read moreThe holidays are a time for cheer, spending time with family and — not to forget — gifting.
Read moreConverting a one-time buyer into a repeat customer is the single most effective way for many businesses to grow, and one of the best ways to do this is by offering a personalized customer experience.
Read moreWhat do Valentine’s Day, the Super Bowl, Mother’s Day and Black Friday have in common? They’re all massive marketing opportunities for brands.
Read moreToday’s shopper is overwhelmed with choice, making it increasingly challenging for retailers to instill loyalty into their customers. With one-click immediacy making it possible to transport a product from…
Read moreExperiential retail, which of late has meant experimental retail, has carried the industry into the realm of merchandise-free (or merchandise-light) shops.
Read moreHow do you win cart abandoners back? The standard way is with triggered cart abandonment emails. But there’s another, not-so-obvious option: Email newsletters.
Read moreConsumers receive marketing information on a plethora of channels, with email remaining one of the most effective. It is the most highly ranked marketing channel for return on investment, with three in four…
Read moreWe have reached “peak stuff.” You might have heard of this notion coined by IKEA’s CSO wherein financially stable consumers don’t have a need for anything more than what they already have.
Read moreAs more and more retailers employ active multi-channel customer engagement strategies in a bid to foster loyalty, the danger of sending irrelevant information to shoppers has been highlighted in a new survey.
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