In today’s omni-channel retail environment, brands are stepping on each other’s toes to offer the flashiest deals, rewards programmes and bonus perks, with the goal of capturing long-term consumer attention…
Read moreIn its 2018 Loyalty Forecast, Fresh Relevance, the real-time personalisation platform, identified the four pieces of the loyalty puzzle, breaking down the touchpoints that create repeat customers.
Read moreEmail marketing is one of the most evergreen retail tactics. It's also one of the most targeted forms of messaging since recipients opt-in and often provide solicited information or preferences. Despite these…
Read moreConvenience, experience, services and communications are the winning ingredients in keeping customers happy and loyal, according to a 2018 Loyalty Forecast from Fresh Relevance and research firm YouGov.
Read moreRetail shoppers are fickle. And one thing that could well drive them away is meaningless email, according to a study by Fresh Relevance, commissioned by YouGov Plc. Of 1125 U.S. consumers polled, 41% would…
Read moreTo maintain consumer loyalty, keep it simple. A new report, “2018 Loyalty Forecast,” released by personalization platform, Fresh Relevance in conjunction with YouGov confirmed that shoppers continue to patron…
Read moreIn the world of online retail, we are always searching for new ways to prove to our customers that our products and services are the best. If we say it, then it is seen as marketing, but if someone else who…
Read moreJust weeks after Facebook’s Cambridge Analytica crisis, the compliance deadline for the General Data Protection Regulation (GDPR) in the European Union (and really, all companies with international reach)…
Read moreMyOptique Group – whose brands include Glasses Direct and Sunglasses Shop – has seen significant success with a new real-time personalization platform.
Read moreIn this blog, we explore the best dynamic email tools on the market that will help you to create enchanting email marketing campaigns.
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