PRESS RELEASE: Dreams to bring the tailored experience of their showrooms to their customers online with Fresh Relevance personalization platform

Fresh Relevance is proud to announce that Dreams has selected its versatile personalization platform to power personalized experiences for their customers online.

Dreams, who are known for their extensive selection of beds, mattresses and bedroom furniture, have selected Fresh Relevance, in partnership with Pure360, to power personalization across their website and email marketing. Fresh Relevance will also be used across two additional brands in the Dreams Limited group – Feather & Black and Sleep and Snooze. The business will take advantage of the rich feature set within the Fresh Relevance platform, including triggered emails, data capture, and behavioral targeting.

“We’re delighted to welcome Dreams, Feather & Black and Sleep and Snooze to the Fresh Relevance family and are excited to help them provide their customers with a more tailored and valuable experience online,” says Mike Austin, CEO & Co-founder at Fresh Relevance.

About Dreams

Established in 1985, Dreams is a UK-based specialist bed retailer and manufacturer. The company sells around 10,000 mattresses, bases and headboards per week to customers nationwide in-store and online. Dreams is committed to making their products at their workshop in Oldbury, where they manufacture around 8000 mattresses every week.

About Feather & Black

Founded in 2004, Feather & Black are committed to providing their customers with high-quality mattresses, beds, bedding and accessories.

About Sleep and Snooze

Sleep and Snooze offers a wide range of beds and mattresses to suit every budget and have been building beds since 2003 from their specialist factory.

About Fresh Relevance

Fresh Relevance is a versatile personalization and decision engine that helps businesses provide a more tailored and valuable experience to their customers. The platform integrates seamlessly with other industry-leading platforms, joins up data silos and offers powerful solutions to help businesses continually optimize the customer experience. The result: improved conversions, customer value and retention.

Today, more than 350 businesses around the world are using Fresh Relevance, including Rip Curl, Space NK, Wowcher and Hoseasons.