PRESS RELEASE: Fresh Relevance launches Enterprise solution for large online businesses
Fresh Relevance today announced the launch of an Enterprise edition of its versatile and highly scalable personalization and decision engine. The Enterprise solution provides retail, travel, media and recruitment businesses with large customer bases, teams spread across multiple locations and more extensive compliance requirements with a personalization platform that is tailored to their specific needs.
The Fresh Relevance platform enables digital marketers, CRM, eCommerce and merchandising teams to optimize how they engage with their customers through contextually relevant experiences, delivered via email, web, mobile and social channels and using real-time behavioral and transactional data. The platform is GDPR and CCPA compliant, highly secure with Cyber Essentials Plus certification and has field-proven reliability with 99.9% uptime.
Large companies have specific needs when it comes to creating personalized experiences, including enhanced security, integration and support. The new Enterprise solution was specifically designed to cater to those requirements, offering secure platform access using SAML 2.0 and Azure AD single sign-on (SSO), IP-based and role-based access control, RSA encryption, customized integrations and domain branding, as well as Platinum support, account management and strategic planning resources.
Chief Technology Officer of Fresh Relevance, David Henderson explains: “The new Enterprise solution responds to the specific needs of the rapidly growing number of large online businesses around the world which are using our platform. With Fresh Relevance, they can take advantage of the innovative personalization approaches they are seeing their SMB competitors benefit from while deploying them in a secure and resource-efficient way.”
Chief Executive Officer of Fresh Relevance, Mike Austin states: “With the launch of the Fresh Relevance Enterprise solution we have created a clear pathway for online businesses of any size to scale their business. Large enterprises can deliver highly personalized experiences using the reliable tools and support they need, whilst SMB organisations can expand and grow with us thanks to the agility of our platform.”
Fresh Relevance Enterprise is available now.