Fresh Relevance, the real-time personalization and optimization platform for email and web, today announced the appointment of Justin Tyrrell to the role of Vice President of Sales.
Justin Tyrrell joins Fresh Relevance from a 12-year tenure at dotdigital where he was Director of UK & EMEA Sales. Based at Fresh Relevance’s London office, he will oversee the direct sales, sales development and channel management teams, operating in the UK and Boston, MA, and develop the company’s rapidly expanding international business.
Eddy Swindell, co-founder and CRO at Fresh Relevance, will work directly with Justin and he comments on this significant hire:
“Fresh Relevance has an enviable and expanding client portfolio, featuring some of the most reputable online brands operating in the retail, travel, recruitment and publishing sectors.” Eddy adds: “As we expand in every area of our operations, we’re seeking out the high performers operating in our industry today. With his wealth of experience, Justin is the ideal person to lead our talented and enthusiastic team on the next phase of our ambitious growth.”
Commenting on his appointment, Justin states:
“Fresh Relevance has a deserved reputation for consistently breaking new ground in the world of real-time personalization and optimization. I’m proud to be joining the team and look forward to introducing brands around the world to the company, as well as working with trusted partners to provide marketers with best-of-breed tools to customize the customer experience and optimize revenue.”