Fresh Relevance, the real-time personalization and optimization platform for email and web, today announced the launch of a new Audience Analytics Dashboard, providing marketers with unprecedented insight into every customer segment within the marketing database.
Segmenting audiences is a common and useful practice for marketers. However, the level of information available about a segment is typically limited and delivers little meaningful insight upon which informed decisions can be made. The new Audience Analytics Dashboard provides marketers with a wealth of key high-level metrics into the performance of each segment and ESP generated list, including:
- Customer lifetime value.
- Quantity of orders.
- Purchase interval.
- Purchased product categories.
- Average order value.
- Length of time spent online.
- Time of day/days of the week customers are most active.
In addition to these insights that are clearly displayed on Fresh Relevance’s intuitive dashboard, marketers are able to delve even deeper into each segment, for a more granular view of how each segment is performing and customer behavior. For example, at a glance it is possible to see what type of devices are being used to browse and which devices result in the most transactions.
Chief Technology Officer at Fresh Relevance, David Henderson, states:
“To be able to effectively optimize marketing, it is vital to understand the impact of campaigns and to identify trends and segments to target next. In addition to providing insights that enable marketers to continuously assess and improve the performance of their campaigns, email communications and online initiatives, our new audience analytics dashboard helps them to target and optimize to achieve their goals.”
The Audience Analytics Dashboard is available now for all Fresh Relevance using its Behavioral Targeting module.