Fresh Relevance today announced that Molton Brown is the latest brand to select its comprehensive cross-channel personalisation platform. London’s bath, body and beauty connoisseurs, will take advantage of the rich feature set within the Fresh Relevance platform including automated cart abandonment, product recommendations, website and email personalization.
Rowan Luckie, Global Digital Director at Molton Brown, states:
“Our products can be found in the highest quality establishments around the world, and it is important that is reflected online. We want our customers to get the Molton Brown brand experience, wherever they shop, and working with Fresh Relevance will help us to achieve this across both the web and email.”
The Fresh Relevance platform enables brands such as Molton Brown to drive sales by improving the shopping experience for its online customers. It does this by connecting siloed customer data across the marketing stack to present shoppers with a wide range of dynamic, personalized content (such as banner ads, coupons, countdown timers and product recommendations) on the web and within email messages. Today, more than 500 websites around the world are using Fresh Relevance.