PRESS: 5 Types of Social Proof that Increase Online Sales [digital marketing magazine]
In the world of online retail, we are always searching for new ways to prove to our customers that our products and services are the best. If we say it, then it is seen as marketing, but if someone else who the customer trusts says it, then it has a stronger sense of credibility. This is nothing new, it is the reason celebrities are given huge sums to associate themselves with a brand, and why a whole industry has popped up around UGC. But what is proof or to be more specific, social proof?