PRESS: Are retailers losing sales because of a lack of ratings and customer reviews?

 

New research from Fresh Relevance, the real-time personalisation platform, has revealed that retailers risk losing sales by failing to provide product ratings and review information consistently.

Nearly two thirds (61%) of UK consumers base their purchase considerations on detailed reviews from other customers and 56% on product star ratings, yet just 20% of the fashion retailers surveyed are actually providing this information.

The study combines consumer research conducted by One Poll, as well as analysis of the social proof tactics undertaken by 50 leading UK retailers.

 

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04/20/2019 Media Coverage