PRESS: Boost Consumer Loyalty With Enhanced Personalization, Convenience [WWD]

WWD

To maintain consumer loyalty, keep it simple. A new report, “2018 Loyalty Forecast,” released by personalization platform, Fresh Relevance in conjunction with YouGov confirmed that shoppers continue to patron retailers and brands that deliver personalized, purposeful interactions.“Today’s consumers — namely Millennials and Gen X — have reached ‘peak stuff,’" said Mike Austin, co-founder and chief executive officer of Fresh Relevance. “

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06/27/2018 Media Coverage