PRESS: Check Out That Cart: Email Newsletters Can Reverse Abandonments [MediaPost]

 

Maybe the price is too high, or the process too aggravating, but three-fourths of all online shoppers abandon their carts, studies show.

How do you win them back? The standard way is with triggered cart abandonment emails. But there’s another, not-so-obvious option: Email newsletters.

Yes. You can put a content block in a newsletter template or a regular email and send it only it to that person.

 

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09/18/2018 Media Coverage