PRESS: GDPR - What it Means for Your eCommerce Marketing [TotalRetail]

Just weeks after Facebook’s Cambridge Analytica crisis, the compliance deadline for the General Data Protection Regulation (GDPR) in the European Union (and really, all companies with international reach) cannot come at a better time for businesses and consumers alike. With the regulation coming into effect before we know it, retailers need to kick their plans into gear now, navigating these new rules to ensure the protection of consumers’ personal data.

 

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05/23/2018 Media Coverage