PRESS: How marketers can beef up their email lists before Christmas


From Amazon Prime Day to the festive season, ecommerce and brick-and-mortar retailers alike are seeing record-breaking sales during key shopping events. Email is consistently ranked as the most effective marketing channel to drive revenue.

So how should marketers approach their email database in the run up to Cyber Week and Christmas, especially with subscriber lists thinned as a result of GDPR?

Let’s take a closer look at some of the most effective strategies for retailers to grow your email lists before the busy shopping season.