PRESS: How Ratings and Reviews can Drive Online Sales [MyCustomer]

Recent reports point to the fact that the vast majority of consumers choose to read online reviews (97%) and what's more, they trust them as much as recommendations from personal contacts (88%). Product ratings are now an intrinsic part of our purchase decision-making process and whilst many retailers have embraced them, their true potential to increase sales across channels has not been realized.


03/22/2018 Media Coverage