PRESS: How Retailers Can Benefit From Social Proof

When looking for a new outfit or wanting the best local pizza in a new city, some look at what Kylie Jenner was wearing in her latest Instagram post or check the top-rated restaurant on Yelp. This is due to the psychological phenomenon known as “social proof,” which refers to consumers tending to believe the actions of others to show the best course of action. Faced with an overwhelming amount of options, shoppers often look to others’ experiences to make their purchase decisions easier and better.