What do Valentine’s Day, the Super Bowl, Mother’s Day and Black Friday have in common? They’re all massive marketing opportunities for brands. What else do they have in common? There’s such an abundance of promotions around them that they’ve become oversaturated, resulting in many hesitation-less actions of “delete” when an email isn’t captivating enough.
Marketing 101 tells you to capitalize on seasonal events for promotions. However, just like any good thing, there can be too much of it! Sales events can become a recipe for clutter and brands ineffectively stepping over each other — closing the door on significant engagement and revenue opportunities as consumers become frustrated with repetitive, frequent communications.