PRESS: How to use predictive marketing to personalize the email experience [SmartBrief]


Retail marketers are constantly asking themselves how they can get the products customers are most likely to buy in front of those consumers. The answer is personalized communications, as evidenced by the 28% of shoppers who are more likely to be loyal to a brand that sends marketing emails that are tailored to them. One of the most effective approaches to personalization is predictive marketing. Predictive marketing utilizes segmentation, machine learning and automated triggers to send the most effective email content for each shopper to ultimately convert more sales.