PRESS: Influencer marketing – for all the hype, it’s not the be-all and end-all

It was fascinating to read an Essential Retail article about influencer marketing – not least when compared to a study we have just carried out.

The article cites research from Rakuten Marketing which showed that the average cost to engage one influencer to support a social media campaign is decreasing, but the amount major brands are prepared to invest in the concept as a whole is dramatically increasing.


03/26/2019 Media Coverage