NEW YORK - Luxury retailers need to create welcoming spaces to allow consumers to fully immerse themselves in brand messaging.
High-end stores are becoming more welcoming of different shoppers, an executive at Coresight Research noted during a fireside chat at Luxury Marketing Forum on Sept. 26. Other brands are becoming part of a "new luxury"
"The luxury store is the temple of the brand," said Marie Driscoll, managing director for luxury and fashion at Coresight Research. "It's where the consumer comes together with all five senses to experience everything about that brand."