PRESS: More than 2 in 5 consumers won’t shop from a retailer if they email them with irrelevant information [Marketing Communication News]

 

In today’s omni-channel retail environment, brands are stepping on each other’s toes to offer the flashiest deals, rewards programmes and bonus perks, with the goal of capturing long-term consumer attention and turning one-off buyers into repeat, loyal customers.

 

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07/02/2018