PRESS: More than half won’t shop brands with difficult websites [FierceRetail]

fierce retail

 

Convenience, experience, services and communications are the winning ingredients in keeping customers happy and loyal, according to a 2018 Loyalty Forecast from Fresh Relevance and research firm YouGov.

The first ingredient, convenience, goes without saying in 2018. Of those surveyed, 60% said they would stop buying from an online store if the website was hard to navigate. 

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06/27/2018 Media Coverage