PRESS: Out The Door: Consumers Will Leave Over Irrelevant Emails, Study Shows [MediaPost]

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Retail shoppers are fickle. And one thing that could well drive them away is meaningless email, according to a study by Fresh Relevance, commissioned by YouGov Plc. Of 1125 U.S. consumers polled, 41% would consider not shopping with a store that emailed them irrelevant information.

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06/27/2018 Media Coverage