PRESS RELEASE: Fresh Relevance and Vue Storefront partner to combine the power of real-time personalization and Progressive Web Apps for eCommerce
LONDON, UK AND WARSAW, POLAND JUNE 11th, 2020 – Fresh Relevance, the real-time personalization and optimization platform, today announced a technical partnership with the market-proven progressive web apps (PWA) storefront Vue Storefront. The collaboration provides eCommerce companies around the world with the ability to realize the operational benefits, revenue and customer loyalty rewards of combining PWAs with web and mobile personalization for every shopper.
Retailers and brands are replacing their native apps with PWAs, in order to give customers a consistent and uniform user experience, regardless as to whether they are using a browser and/or mobile device and are online or offline. A PWA offers the benefit of being faster to load than traditional apps, as well as being more immersive and secure for the user. They also require no installation, storage space or updating. In addition, a PWA eliminates the time and cost of development work required for an app to work on iOS and Android.
Partnership Manager at Vue Storefront, Raymond Wojtala, states:
“Agencies around the world working with Vue Storefront can now combine the power of PWA with advanced real-time personalization and optimization.”
“Through the lightest touch integration with Fresh Relevance, our customers can accurately analyze and act upon eCommerce data across all channels, to tailor every customer experience.”
Fresh Relevance has a reputation for successful integrations with industry-leading eCommerce platforms, email service providers and customer data platforms, including Magento, Shopify Plus and Salesforce. CEO of Fresh Relevance, Mike Austin, highlights the benefits of partnering with Vue Storefront:
“Fresh Relevance is proud to be one of the first technical partners of Vue Storefront. We are seeing a strong shift towards PWAs. By collaborating with Vue Storefront, we are able to help eCommerce companies to make a seamless transition, providing access to two market-proven platforms, technological expertise and best practice.”