PRESS RELEASE: Fresh Relevance announces enhanced integration for Shopify & Shopify Plus merchants

Fresh Relevance, the real-time personalization and optimization platform, today announced a significant expansion of the features and functions available to merchants using the Shopify and Shopify Plus eCommerce platforms. 

Retailers around the world using Shopify rely on Fresh Relevance’s easy-to-use platform to personalize and optimize their online stores and customer communications, and drive conversions. Now, Fresh Relevance has deepened its already extensive Shopify and Shopify Plus integration, to capitalize on the latest advances made within both platforms. 

Multinational merchants can now benefit from multi-currency support, enabling them to show prices in the shopper’s local currency. Price drop and back-in-stock messages can be automatically triggered using real-time information on prices, stock levels, color and size. When sending cart abandonment emails, Fresh Relevance ensures that shoppers can get back to the cart they left behind, even if they click through from a different device to the one they were previously using. Product recommendations can be dynamically presented based on a wide range of criteria, including availability, related items, SKU-level information such as color and size as well as price, using the all-new AI-driven Price Affinity Predictor. Launched at the end of May 2020, the Price Affinity Predictor is a ground-breaking feature for Shopify merchants using Fresh Relevance. It makes advertising spend work harder and reduces bounce rates, by ensuring new website visitors are only ever presented with recommendations that match their desired price range.

Chief Technology Officer at Fresh Relevance, David Henderson, states: “Shopify has always been a key platform for us, and it’s been great to see how it has supported merchants during the current pandemic. We've taken this opportunity to refresh our Shopify and Shopify Plus App to ensure that online retailers can benefit from our extensive personalization features, made available through a hassle-free installation from the Shopify App Store.”

Fresh Relevance’s enhanced integrations for Shopify and Shopify Plus require no development and can be installed with one-click from the Shopify App Store now.

07/21/2020 Press Releases