PRESS RELEASE: Fresh Relevance enables marketers to test and refine cross-channel personalization strategies with new Optimize Center
Fresh Relevance today announced the launch of its new Optimize Center. Online businesses are now able to test, monitor and optimize individual pieces of personalized content, email triggers as well as entire cross-channel experiences, from a single, easy-to-use page in order to maximize sales.
From within the Optimize Center, marketing and eCommerce professionals can refine their personalization and testing strategies through A/B and MVT testing and get up-to-the-minute insight through powerful analytics and real-time reporting, helping them to ensure every element of a campaign or entire experiences are working optimally.
The Optimize Center further enhances the test and optimization capabilities of the Fresh Relevance personalization platform, which is used by organizations in the retail, travel and publishing sectors around the world.
Chief Technology Officer at Fresh Relevance, David Henderson, explains: “Optimizing personalized content, experiences and campaigns is at heart of our success and that of our customers. With the Optimize Center, it has never been easier to prove the value of individual tactics and to increase their effectiveness and efficiency. Being able to ingest, interact, interpret and act upon vast volumes of real-time behavioral and transactional data in a timely manner puts your organization on the fast track to gaining a competitive advantage. ”
The Optimize Center is part of Fresh Relevance’s roadmap to provide organizations with ever higher levels of insight and automated decisioning to improve eCommerce performance, customer relationships and sales.
Henderson provides a glimpse to the near future: “One of the most exciting areas of current development is the use of artificial intelligence within the Optimization Center for complex, multi-armed bandit testing, and the wider automation of targeted, personalized experiences. This will be a real game-changer for the industry.”
The new Optimize Center is available now to organizations using the Fresh Relevance platform.