PRESS: Six ingredients of enticing browse abandonment emails [Econsultancy]

Research suggests that 74% of retail shoppers will abandon a purchase after adding an item to their online shopping cart. 

There are multiple reasons why this can occur, ranging from a lack of delivery options to the customer deciding to buy in-store. Luckily, email can be a saviour. A tool that, when utilised correctly, can help to win back lost customers who abandon their session at the cart, or earlier when browsing.

So, what should you include in a browse abandonment email campaign? Here are six key elements, and the reasons why they’re so important.