While the ten busiest ecommerce shopping days in 2018 all fell in the three weeks between Thanksgiving and December 17th, the sales opportunities outside of this period are vast. Too often, the focus lies on the seasonal peak, at expense of cultivating longer term customer relationships and driving revenue throughout the rest of the year. Not only are there multiple channels for marketers to communicate with their customers, but also endless occasions to capture their interest. Spending this Valentine’s Day, for instance, is expected to have topped that of 2018, so for the brands delivering a relevant experience to consumers, the opportunities to secure extra sales are there.
We have taken a look at how marketers put themselves in the strongest position to drive deeper engagement with customers throughout the year, and make them first choice over competitors.