PRESS: Utilizing ‘Retailtainment’ As An Extension Of E-Commerce [retail TouchPoints]

 

We have reached “peak stuff.” You might have heard of this notion coined by IKEA’s CSO wherein financially stable consumers don’t have a need for anything more than what they already have. Pair this with many e-Commerce brands competing for attention in a congested market, while physical stores work hard to stay relevant in the digital revolution — omnichannel retailers are left with a tall order to not only effectively reach target consumer audiences, but earn their loyalty as well.

 

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08/24/2018 Media Coverage