Personalization Tactic Library
Welcome!
Hello and welcome to our Tactic Library!
The ultimate guide to where Fresh Relevance can help you achieve your business goals. Pick any goal which is relevant to your business and take a look at the different ways personalization could contribute to your objectives.
These tactics are paired with helpful step-by-step content including best practices and potential considerations for your business.
Increase Average Order Value (AOV)
Increasing your Average Order Value is a key tactic to increasing your revenue. Take a look at how you could increase this using Fresh Relevance.
Encourage visitors to spend more for Free Delivery
Free delivery thresholds are a great way to encourage customers to increase their AOV. Increase the effectivity of this tactic by assisting customers reach this value.
Cart recommendations that help visitors exceed your free delivery threshold
Dynamic messaging to push customers over your free delivery threshold
Recommend Products
Recommending additional products along a customers journey increases product awareness and add to cart rates. Additionally, display higher priced products to push up the order value of individual products.
Create Urgency
Creating urgency is a great way reduce the time to conversion, getting those important sales over the line.
Highlight Product price or stock changes
Combine on site recommendations with Triggered email programs to customers who have recently browsed a product that has dropped in price or changed stock level.
Generate Loyalty
Nurturing your customers to be loyal and even brand advocates is a great way to maintain your brand presence and market share.
Email site visitors about changes to recently browsed products
Promote Sales events & products
Delivering Sales promotion content at the right time in the right place is a winning tactic during your Sales Period.
Increase awareness of discounts
Automatically recommend relevant recently discounted products
Enhance your category pages with personalized content
Enhance Triggered Emails by surfacing discounts
Automate your Sale content
Automatically switch over your content across all touchpoints to increase easily manage your time based campaigns.
Reduce Website Bounce Rates
Getting customers to your site is only half the challenge, and personalization is your best friend for decreasing bounce rates and encouraging conversions
Personalize to your PPC traffic based on inbound campaign
Re-engage customers who are leaving the site
Automate your Messaging
Take the heavy lifting out of your Marketing Activities by setting up Rules to automatically switch out your content at your desired date and time.
Time based content switchovers
Merchandising
We can balance personalization along side your wider business goals, showing the ideal products for customers whilst prioritizing pushing those that give you the best bottom line.
Want to discuss in person?
We offer weekly focus group style training sessions, live with our Customer Success team.
Come along to one of our sessions learn more about the platform and the art of the possible, whilst discussing where personalization can enhance your businesses marketing campaigns.
Signup here: https://www.freshrelevance.com/fresh-focus/
Something missing?
Is there something you’d love to achieve, but you just can’t find the content you need?
Do you have a question based on the guides you’ve used?
Please fill out our feedback survey and we will be in touch: https://forms.gle/wQFBJs9iZWcozBVF7