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- If email marketing is an important revenue driver for your business, the new regulation is likely to have a significant impact.
- You will no longer be able to email contacts where the previous consent was not in line with GDPR or you haven’t maintained the records of consent from a previous ESP or opt-in form.
- This can apply to a large percentage of your subscribers. So the sooner you think about smart ways to ask your subscribers to opt-in, the better.