Drive more revenue with email personalization

Maximize the return on email by starting a digital dialogue with each customer. Fresh Relevance gives you access to an unrivalled range of tools, allowing you to launch revenue-generating experiences across the entire customer lifecycle. Choose a tech partner that fuels your growth and start sending personalized emails at scale.

  • Individualized content: Send personalized emails and include dynamic content such as promotions and banners that are based on the shopper’s behavior and relevant at the moment of open
  • Trigger emails: Trigger personalized emails at the most critical moments including cart and browse abandonment
  • Product Recommendation: Increase revenue by sending customers product recommendations based on their unique interests

Email personalization built to increase engagement and accelerate business results

Behavioral triggers

  • Cart, browse & form abandonment messages
  • Post-purchase messages
  • Single or multi-step campaigns
  • Custom triggers
  • Emails can be tailored to basket value, type of shopper, etc.

Behavioral targeting

  • Price drop alerts
  • Back in stock alerts
  • Low in stock triggers
  • Segment builder
  • Behavioral lists for retargeting on social media

Dynamic images

  • Personalized coupons
  • Geolocation
  • Live prices & availability
  • Weather forecast
  • Countdown timer
  • Webcrop


  • Dynamic content based on a customer’s nearest store, current location or locations they browsed
  • Details of the nearest store
  • Custom geofences

Ratings & reviews

  • Include ratings onsite and in marketing emails
  • Filter recs with ratings
  • Target store reviews
  • Fully integrated with all major providers


  • Easily integrates with your existing marketing channels
  • Cart and browse recovery messages combining email and SMS
  • Low-in-stock, back-in-stock, price drop and replenishment SMS
  • Post-purchase and reactivation messages
  • Message personalization

Testing & optimization

  • Optimize Center
  • A/B tests & auto-ending of tests
  • Automatic optimization of individual pieces of content, or the entire CX, across channels
  • Google Analytics integration

Why Fresh Relevance

Reports in real-time

Uncover trends by tracking campaign results with our intuitive dashboards. Demonstrate the impact personalization has on your business using revenue-based, real-time metrics. Learn more >

Puts marketers in the driver’s seat

Fresh Relevance makes it easy to optimize the retail customer journey, no technical knowledge required. Access customer data, execute campaigns and make updates to the website with an intuitive user interface – no need to involve IT.

Offers comprehensive testing & optimization capabilities

Automatically optimize individual pieces of content, or the entire CX, across channels using Machine Learning. Analyze your personalization campaigns in Google Analytics.

Eliminates data silos by simplifying your martech stack

Supercharge your eCommerce marketing stack with one easy-to-use platform to analyze your customer data, personalize the experience and optimize campaigns.

Integrates seamlessly with leading platforms

Go live in days, not months or weeks, with a best-of breed solution that plays nicely with your existing tools, including your ESP, ecommerce platform, CDP, and analytics suite.

Average sales influenced

Average sales influenced

Trusted by

Leading brands

Extra sales

Extra sales per 1M turnover

Average 4.8 Rating On G2

Almost anything is possible with it, and their support is second to none.

Jonathan B, E-Commerce Executive

Optimizing / personalizing / simplifying our email marketing is saving us time and money and creating more revenue overall.

Louisa B, Email Marketing Manager

Significant reduction in production time, increase engagement, reduced attrition and more ecomm conversions to offer bookings.

Nicola B, Global Director of CRM and Merchandising

See how Fresh Relevance can help you generate more eCommerce revenue

Test drive the Fresh Relevance platform and experience true omnichannel personalization at it’s best.

Discover how hundreds of leading brands benefit from the unique depth and breadth of our solution – all in one easy-to-use platform.