Fresh Relevance is the real-time marketing hub for online retailers. We can easily integrate with every eCommerce system and every Email Service Provider (ESP). Over half of our clients have custom stores or other custom websites.
The Fresh Relevance system tracks what shoppers are doing, and decides what categories of products are of interest to each shopper.
We also look at the most popular products in each category, and make recommendations based on all this behavioral data. This is all automatic and can generate the whole email, or just a part of the email, depending on the design desired by our client.
If the automatic selections aren't suitable, we provide extensive control to allow the marketer to tune and target recommendations to suit business objectives. For example, to exclude low stock products, or to promote products which aren't selling well.
Consider this as a partnership between your marketers and Fresh Relevance:
Fresh Relevance delivers real-time, personalized content. Paste Slots (little chunks of HTML) into your emails or web pages and we fill them with SmartBlocks (real-time, personalized content):
Enabled my team to really push the boundaries of our email marketing strategies without compromising quality or budgets.
Dale Edman, Vice President of eCommerce and Online Marketing, Wasserstrom