Cart and Browse Abandon Recovery Emails transform lost sales into loyal customers

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Win back cart and browse abandonment and engage with your customers using advanced, real-time Triggered Messaging

Fresh Relevance is the real-time marketing hub for online retailers. Whatever your eCommerce or form entry system, we can easily integrate with it. Over half of our clients have custom stores or form-based websites.

Fresh Relevance collects real-time data about your shoppers as they browse. Data is collected from the moment a shopper lands on your site, even before they are identified. Each product they view or buy is tracked and recorded, not just the products they put in their cart. Read more

Triggered messages, filled with personalized content using the shopper's recent actions, can be sent immediately.

Triggered, personalized messages entice shoppers back to complete any abandoned purchases immediately; post-purchase messages build strong engagement and browse abandonment emails can catch even more lost revenue.

And Fresh Relevance identifies on average 4x as many visitors as alternative platforms, so it can perform much better.

If you are using one of the ESPs that we support, you simply manage your triggered email(s) alongside your other marketing collateral. Or you're welcome to use our free Integrated ESP.

Why do Cart and Browse Abandon Emails Matter?

How does 11% extra sales sound?

  1. Visitors land on your website. Most bounce within seconds.
  2. The rest start shopping. If they leave at this stage, it's browse abandonment, and sending emails to invite them back earns our clients $35k per $1m turnover on average.
  3. Then shoppers put products into their shopping carts. If they leave at this stage, it's cart abandonment, and sending emails to invite them back earns our clients $73k per $1m turnover on average. Most shoppers like receiving these reminders.

Cart Abandonment Recovery Email Example

Cart Abandon Recovery Emails

Cart Abandonment Recovery Email Example

 
Cart Abandon Recovery Emails are straightforward, focused, real-time emails - send when a shopper goes away leaving their cart - to invite them back and complete their purchase.

These emails are clear and simple, follow your website branding and tone of voice, and include the content of the shopper's cart. We can also include real-time, personalized content (SmartBlocks) such as product recommendations, countdown timers, coupons, etc  - all the things that you'd expect from a real-time marketing hub. Read more with examples.

We trigger them 20-30 minutes after a shopper seems to have abandoned their shopping cart, and at most once per day (you can change these settings and many more). You can also use different triggers and emails for different types of shopper and products.

Browse Abandon Recovery Emails

 
Browse Abandon Recovery Emails are very similar to the above: straightforward, focused, real-time emails - sent to browsers who leave - to invite then back to continue.

The main differences are:

  • You're dealing with window-shoppers, not lapsed buyers, so you need a light touch when writing copy. 
  • There's no shopping cart - we include a list of recently browsed products instead.

You can include all the same real-time, personalized content (SmartBlocks): product recommendations, countdown timers, coupons, etc.. And you can use different triggers and emails for different types of shopper and products. Read more with examples.

Browse Abandonment Recovery Email Example

Post-Purchase Emails

Post-purchase Email Example

Post-purchase emails are sent following a purchase, so they are not usually intended to increase sales directly, but are a tactic to deepen engagement.

Once again, you can include all the usual real-time, personalized content (SmartBlocks, including custom content such as a real-time quote from your pricing api). And use different triggers and emails for different types of shopper and products. Here are some examples of post-purchase emails:

  • A reminder of the flight time, delivery time, or event time.
  • Offer upgrades (e.g. insurance, or an extended guarantee).
  • Help your new purchaser get the best from their product.
  • Invite customers to leave reviews (improves your rating).

More about SmartBlocks

Fresh Relevance delivers real-time, personalized content.  Paste Slots (little chunks of HTML) into your emails or web pages and we fill them with SmartBlocks (real-time, personalized content):

  • Banners - e.g announcement or hero image. Read more
  • Coupons. Read more
  • Countdown Timers. Read more
  • Product Recommendations. Read more
  • Social Proof Product Recommendations. Read more
  • Instagram read more, Pinterest more and Twitter more
  • Web Crops - like a real-time "screen capture". Read more
  • Pop-over email address capture. Read more
  • Local Weather Report Read more
  • Custom - everything else, including script to dynamically modify your web page or menus.

The content for each slot is configured by Slot Rules and personalized by SmartBlock definitions. You have full control, in real-time from the Fresh Relevance UI. Read more with examples