Fresh Relevance is the real-time marketing hub for online retailers. Whatever your eCommerce or form entry system, we can easily integrate with it. Over half of our clients have custom stores or form-based websites.
Fresh Relevance collects real-time data about your shoppers as they browse. Data is collected from the moment a shopper lands on your site, even before they are identified. Each product they view or buy is tracked and recorded, not just the products they put in their cart. Read more
Triggered messages, filled with personalized content using the shopper's recent actions, can be sent immediately.
Triggered, personalized messages entice shoppers back to complete any abandoned purchases immediately; post-purchase messages build strong engagement and browse abandonment emails can catch even more lost revenue.
And Fresh Relevance identifies on average 4x as many visitors as alternative platforms, so it can perform much better.
Cart Abandon Recovery Emails are straightforward, focused, real-time emails - send when a shopper goes away leaving their cart - to invite them back and complete their purchase.
These emails are clear and simple, follow your website branding and tone of voice, and include the content of the shopper's cart. We can also include real-time, personalized content (SmartBlocks) such as product recommendations, countdown timers, coupons, etc - all the things that you'd expect from a real-time marketing hub. Read more with examples.
We trigger them 20-30 minutes after a shopper seems to have abandoned their shopping cart, and at most once per day (you can change these settings and many more). You can also use different triggers and emails for different types of shopper and products.
Browse Abandon Recovery Emails are very similar to the above: straightforward, focused, real-time emails - sent to browsers who leave - to invite then back to continue.
The main differences are:
You can include all the same real-time, personalized content (SmartBlocks): product recommendations, countdown timers, coupons, etc.. And you can use different triggers and emails for different types of shopper and products. Read more with examples.
Post-purchase emails are sent following a purchase, so they are not usually intended to increase sales directly, but are a tactic to deepen engagement.
Once again, you can include all the usual real-time, personalized content (SmartBlocks, including custom content such as a real-time quote from your pricing api). And use different triggers and emails for different types of shopper and products. Here are some examples of post-purchase emails:
Fresh Relevance delivers real-time, personalized content. Paste Slots (little chunks of HTML) into your emails or web pages and we fill them with SmartBlocks (real-time, personalized content):
David Beaumont, Email Marketing Executive at Emma Bridgewater