Web and Email Personalization And Customization

Help shoppers find what they want quicker, because many people lack patience and will abandon after a few clicks.

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Personalize and Customize all your Web Pages and Emails

Fresh Relevance is the real-time marketing hub for online retailers. We can easily integrate with every eCommerce system and every Email Service Provider (ESP). Over half of our clients have custom stores or other custom websites.

Fresh Relevance collects real-time data about your shoppers as they browse. Data is collected from the moment a shopper lands on your site, even before they are identified. Each product they view or buy is tracked and recorded, not just the products they put in their cart. Read more

We use all this data for real-time personalization of your web and email alike. 

Triggered Messaging System
Triggered Messaging System

SmartBlocks are what Fresh Relevance calls the blocks of real-time, personalized content that you design to engage customers and build their journey. These include Banners, Coupons, Countdown Timers, Product Recommendations etc. Read more with examples

SmartBlocks can be used in your web pages and emails alike - and in both cases we render and personalize them in real-time, so your marketing is always up-to-the-minute.

Slot Rules (marketing rules) can show different SmartBlocks for different types of shopper, time/date range, brand of product already on the page etc. Read more 

It's easy to get started, because SmartBlocks use standard HTML and CSS, and we provide a lot of templates.

eCommerce Integration in Detail

Personalize and Customize Home Page body copy, navigation and links, so shoppers see products that interest them

We can personalize all aspects of your site, but you should focus on your home page for the best ROI

  • If your company sells a few distinct product lines, unpublished research shows you can get a huge uplift by showing returning customers only the line they are interested in. A shopper who is interested in cars will see content about cars, a customer interested in trucks will see trucks, and unknown customers will see a mix of both.
     
  • Or if you sell a wide range of products, use a similar approach to Automated Daily Emails, and include Product Recommendations tailored to each visitor. 

 
Every word processor or spreadsheet includes "recent documents" on its menu, because this helps users get going quicker. So why doesn't your home page menu include "recent products"?

Home page personalization is straightforward, but it does need a few small code changes. Especially if you want to personalize navigation such as menus.

This is a problem if your company is like most others, and your technical resources are already fully allocated for months if not years. But we can do it for you in days, as a service, using Custom SmartBlocks to load the necessary script.

We suggest you let us personalize your homepage for you

Personalizing most pages is simple -  just paste in a block of "Slot" HTML wherever you want SmartBlocks to appear and use the Fresh Relevance UI to configure everything.

But your homepage is likely to be more complicated, as you'll want to to go further: for example personalizing your menus, or using completely different layouts for different shoppers. 

This is still only a few days work and Fresh Relevance provides all the power that you need to do sophisticated personalization yourself.

But for most clients, we suggest you let our renowned support and services team personalize your home page as a paid service, because this will be much easier.

  1. We propose and discuss design changes with your marketers
  2. We implement and test
  3. Then we hand over completed HTML content
Triggered Messaging System

Personalize and Customize All your Emails

Triggered Messaging System

How to Design Marketing Emails Using Fresh Relevance features. Read more

About 65% of online shoppers who choose one of your products, and put it in their cart, leave without buying. Here's how you can design a shopping cart abandonment email to call them back! Read more

Show the Same Content in Web and Email. Read more

More about SmartBlocks

Fresh Relevance delivers real-time, personalized content.  Paste Slots (little chunks of HTML) into your emails or web pages and we fill them with SmartBlocks (real-time, personalized content):

The content for each slot is configured by Slot Rules and personalized by SmartBlock definitions. You have full control, in real-time from the Fresh Relevance UI. Read more with examples

One of the main attractions to Fresh Relevance is the Smart Blocks, these offer a very intuitive way of engaging with not only new site visitors but also returning visitors.

tapstore quote

Paul Smart, Consultant, Tapstore

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