Fresh Relevance is simple to install - you paste a 1-line script and a purchase-complete image onto your eCommerce site and we complete the configuration. (Read more.) Then you decide what real-time marketing to do.
Web Personalization: Real-time dynamic content such as product recommendation and personal messages
Email Personalization: Real-time dynamic content to personalize all your marketing emails
Triggered Emails, such as Cart and Browse Abandonment
Real-time data feeds into your existing ESP, to improve the targeting of your bulk emails
Firehose of data into your ESP, CRM System, or Analytics Package such as FastStats
If you don't want to do all the above it doesn't matter - not every marketer needs a firehose of data. But whatever you do will be simple and consistent across different channels.