Add personalized recommendations in your product pages and emails, so shoppers have more opportunities to buy

Automatically recommend products that match each shopper's interests and the other categories on the page.

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Product Recommendations appeal to each shopper in real-time

Fresh Relevance is the real-time marketing hub for online retailers.

Put simply, a Product Recommendation SmartBlock is a grid of products, chosen and displayed in real-time, where you pick the rules and the layout. You can use any SmartBlock in both web pages and emails,

For example display top sellers, trending products, or products appealing to the current shopper, that also match the the other content on the current page or email. 

From the moment they arrive on your site, Fresh Relevance tracks every product your customers browse in true real-time - not just Big Data but Immense Data. Read more

This means the Fresh Relevance system knows what's selling right now. It combines that knowledge with your rules, and decides what products to display. 

Fresh Relevance provides a selection of real-time Product Recommendation templates, which you can tailor to your exact needs and increase ROI immediately:

  • Increase sales by adding Product Recommendation blocks below the main content of your web pages and emails, so shoppers see more of what they like.
     
  • Use Product Recommendations instead of hard-coded product details to reduce marketing costs. For example if you always want to show "new products" or "today's offers", your page and email content will update automatically in real-time, even after sending.

Getting started is easy and quick

Control the look and feel of all Product Recommendation SmartBlocks, adding copy as appropriate for brand consistency, while each shopper’s experience feels personalized to them individually.

Add Product Recommendation SmartBlocks wherever you like, with the rules you want. For example you could include new products, or those popular right now, or products targetted to appeal to each individual shopper. Naturally you can change the rules at any time, even after an email has been sent.

Copy Product Recommendations from Fresh Relevance and paste into your pages and email templates. Or if you prefer, tell us what you want and we'll do everything as a service.

Real Time Product Recommendations Marketing

Instagram SmartBlock

Instagram

The Instagram SmartBlock allows you to integrate Instagram posts into emails and web pages, in real-time.

Your customers can click through directly to a fixed page via the Instagram SmartBlock embedded in your emails and web pages. This integration allows you to lead your customers directly to your eCommerce website or simply to your Instagram feed for more inspiration and ideas.

Instagram SmartBlocks are easily customizable to your own brand and are readily pasted into emails or web pages. (Read More)

Pinterest

Similarly to Instagram, the Pinterest SmartBlock allows you to integrate Pinterest pins into emails and web pages in real time and can lead directly to conversions.

Your customers can click through directly to the product page on your eCommerce website or to your Pinterest boards for more inspiration and ideas. 

Using the Fresh Relevance Pinterest SmartBlock provides the freedom and convenience to earn direct revenue from your Pinterest engagement while creating captivating real-time Product Recommendations within your personalised emails and web pages. (Read More)

Pinterest SmartBlock

Weather SmartBlock showing Banners and Product Recs

Weather Rule

Using the Weather Forecast SmartBlock, you can use the Weather Rule to show specific content to users based on the local weather. For example, when the temperature is above 20⁰C show a different Banner to when the temperature is below 20⁰C.

Similarly, you can recommend different products based on temperature or weather condition.

More about SmartBlocks

Fresh Relevance delivers real-time, personalized content.  Paste Slots (little chunks of HTML) into your emails or web pages and we fill them with SmartBlocks (real-time, personalized content):

The content for each slot is configured by Slot Rules and personalized by SmartBlock definitions. You have full control, in real-time from the Fresh Relevance UI. (Read more with examples.)

Using personalized recommendations on our website has dramatically improved the shopping experience for our customers.

displaysense quote

Matt Cheevers, Head of Sales and Marketing at Displaysense

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