Fresh Relevance collects data about shoppers: what products they look at, what they buy and so on. Read more
Segment Builder lets you drill down into this mass of data and create segments for your bulk marketing. Drag-and-drop to build precision segments for online shoppers based on behavior and purchases. Then import these lists into other marketing tools such as email marketing, Facebook and Google adWords.
Here are just a few examples:
Contact support and services and say what you would like.
We recommend this if you need a rapid turn-around, or you want complicated segments that check for tens or hundreds of categories or product ids, or if you would be outsourcing the work elsewhere to people who are less familiar with Fresh Relevance.
This is a paid service, but we think it's a bargain.
For example load them into your ESP, or Facebook.
Target Facebook Adverts to people such as your best customers - and optionally reach a wider audience by targeting other people similar to them. Read more at Facebook.com
Target Twitter Adverts to people such as lapsed customers. Read more at Twitter.com
AdWords Customer Match lets you show ads to people such as lapsed customers. Read more at Google.com
Brands can offer targeted low price offers to customers who were previously interested in those products and encourage them to purchase.
Add value to your marketing with data capturing: target price drop popovers to specific product pages or to specific customer types.
Similarly you target offers to customers who were interested in a product that was out of stock at the time, but is now available again. For example by sending them emails or showing them adverts on social media.
- Ian Michael, Marketing Director, The Book Outlet