Fresh Relevance is the real-time marketing hub for online retailers.
Social Proof such as Reviews, Recommendations and Recently Viewed Items provides shoppers with more information and confidence upon which to base their purchasing decision. For example "28 others are viewing this hotel right now!" or "7 recently bought!".
Social Proof is also popular with many shoppers as it helps them make the right decision, so providing it can give your business an extra competitive advantage.
CEO of Fresh Relevance, Mike Austin explains: “Social proof is a tried and tested tactic used by large online retailers to boost sales and now Fresh Relevance is making this functionality available to a much wider market.”
There are two main ways of adding Social Proof to your marketing
Paste a Social Proof SmartBlock into your product page template.
Include Social Proof in your Product Recommendations.
Or we can do these for you as a service.
Fresh Relevance delivers real-time, personalized content. Paste Slots (little chunks of HTML) into your emails or web pages and we fill them with SmartBlocks (real-time, personalized content):
The Fresh Relevance solution is something that I believe every eCommerce retailer should have.
Matthew Grisman, Database Services Manager, Moss Bros Group Plc