Shopping Cart Abandonment
Triggered Messaging by Fresh Relevance works in real-time, tracking your customers as they use your shopping cart. It reacts to their individual behavior patterns, building a detailed, instant profile that is used to communicate with them immediately.
If they leave without paying, highly targeted, personalized emails, with pictures of the abandoned product and links back to your site are sent within minutes, using your ESP, so shoppers can click, return and buy. We see conversion rates around 20% for these emails: reducing permanent cart abandonment and increasing your sales by up to 10%.
Our technology also includes real-time reports and data to complement Google Analytics. See what your customers are chosing, and abandoning, as they do it. Fresh Relevance provides a sleek, lightweight alternative to complicated and expensive analytics products, and can scale up to match your requirements as your business grows.
Recovering Shoppers: Best Practice for Abandonment Emails
Browse abandonment recovery targets many more shoppers that cart abandonment misses, such as the increasing number of people who research on their cellphone (not using the cart) and then buy on a different device, such as a tablet. So if you don't use browse abandonment recovery, you're missing out.
We send very similar-looking emails for browse and cart abandonment, showing the products that your customer has been concentrating on recently - with pictures, names or descriptions and links back to your site. They can receive these on any device, not just the one they used for browsing.
Many business sectors, e.g. travel and tourism, or insurance, are more complicated than putting standard products in a cart. Even a simple hotel visit may involve details of several people, dates, location and service level. Buying is a multi-step (or multi-form) process, which can be abandoned part-way.
Triggered Messaging by Fresh Relevance tracks visitor progress and their choices. If they abandon, it sends personalized form abandonment recovery emails - with pictures, names or descriptions and links back the buying stage which each shopper has reached, so they can continue.
Form abandonment always requires some custom work, so contact us for details.
For most businesses, a first purchase is not the end of the story, just the first step in the customer journey. You want to help them get the most from their new purchase, by providing information or related offers, so that they will become a repeat buyer.
Triggered Messaging by Fresh Relevance can send a sequence of personalized real-time emails after each purchase, to help you maximise customer value.