Fresh Relevance delivers real-time, personalized content. Paste Slots (little chunks of HTML) into your emails or web pages and we fill them with SmartBlocks (real-time, personalized content):
Fresh Relevance collects real-time data about your shoppers:
We automatically collect behavior data (products browsed, carted) and transaction data.
We integrate with most common systems used by marketers. Extract the following onto a FTP or sFTP server and we'll import it: product data, transaction data, or coupon data. This includes historical and offline data.
Fresh Relevance delivers real-time, personalized content and provides reports. Paste Slots (little chunks of HTML) into your email templates and we fill them with SmartBlocks (real-time, personalized content), exactly as for web pages.
Fresh Relevance sends triggered emails for cart abandonment, browse abandonment, post-purchase messages etc, using our Quickstart ESP or your existing ESP. We load the cart layout and whatever other data you configure with the send.
Use Segment Builder to create segments for your bulk marketing and load them into your ESP.
Regularly load Triggered Analytics (new visitor, top customer etc) into ESP fields, and use the Firehose to load transactional data into supported ESPs.
Fresh Relevance identifies shoppers who click through from your emails. (Read more).
We automatically import segments from your ESP, if you extract them onto a FTP or sFTP server .
We automatically import send/open/click data from ESPs that support this, if you extract them onto a FTP or sFTP server .
Use Segment Builder to create customer segments for your marketing database or CRM platform..
Use the Firehose to load behavior and transaction data into your marketing database or CRM platform.
Export products onto a FTP or sFTP server and we'll automatically import them.
Export customer segments onto an FTP or sFTP server and we'll automatically import them.
Fresh Relevance immediately adjusts your real-time marketing to match the new data, so you are controlling your marketing from within your Analytics Platform etc (related).
Nick Smith, Managing Director of cottages4you