Unify Siloed Systems in Detail

How our marketing hub unifies your siloed systems.


eCommerce Integration in detail

From Fresh Relevance

Fresh Relevance delivers real-time, personalized content.  Paste Slots (little chunks of HTML) into your emails or web pages and we fill them with SmartBlocks (real-time, personalized content):

  • Banners - e.g announcement or hero image. Read more
  • Coupons. Read more
  • Countdown Timers. Read more
  • Product Recommendations. Read more
  • Social Proof Product Recommendations. Read more
  • Twitter Feeds. Read more
  • Web Crops - like a real-time "screen capture". Read more
  • Pop-over email address capture. Read more
  • Custom - everything else, including script to dynamically modify your web page or menus.

The content for each slot is configured by Slot Rules and personalized by SmartBlock definitions. You have full control, in real-time from the Fresh Relevance UI. (Read moreexample.)

Into Fresh Relevance

Fresh Relevance collects real-time data about your shoppers:

  1. You put our one-line javascript call on your pages, and our 1-pixel "web bug" image on your purchase complete page.  
  2. Our support and services staff do all the heavy lifting to scrape behavioral data directly from the pages. (Read more)

We automatically collect behavior data (products browsed, carted) and transaction data.     

If you wish, you can add the W3C Digital Data Layer to your pages. We also have a Magento plug-in to make Magento integration even simpler.

We integrate with most common systems used by marketers. Extract the following onto a FTP or sFTP server and we'll import it: product data, transaction data, or coupon data. This includes historical and offline data.

ESP Integration in detail

From Fresh Relevance

Fresh Relevance delivers real-time, personalized content and provides reports.  Paste Slots (little chunks of HTML) into your email templates and we fill them with SmartBlocks (real-time, personalized content), exactly as for web pages.

Fresh Relevance sends triggered emails for cart abandonment, browse abandonment, post-purchase messages etc, using our Quickstart ESP or your existing ESP. We load the cart layout and whatever other data you configure with the send.

Use Segment Builder to create segments for your bulk marketing and load them into your ESP.

Regularly load Triggered Analytics (new visitor, top customer etc) into ESP fields, and use the Firehose to load transactional data into supported ESPs.

Into Fresh Relevance

Fresh Relevance identifies shoppers who click through from your emails. (Read more).

We automatically import segments from your ESP, if you extract them onto a FTP or sFTP server .

We automatically import send/open/click data from ESPs that support this, if you extract them onto a FTP or sFTP server .

Marketing Database/Analytics/CRM Integration in detail

From Fresh Relevance

Use Segment Builder to create customer segments for your marketing database or CRM platform..

Use the Firehose to load behavior and transaction data into your marketing database or CRM platform.

Into Fresh Relevance

Export products onto a FTP or sFTP server and we'll automatically import them.

Export customer segments onto an FTP or sFTP server and we'll automatically import them.

Fresh Relevance immediately adjusts your real-time marketing to match the new data, so you are controlling your marketing from within your Analytics Platform etc (related).