Times are tough, so it’s important to keep your customers informed about the measures you are taking. Fresh Relevance real-time critical messaging allows you to deploy dynamic updates in your emails as well as on your website. Whether you're displaying up-to-date information around delivery and expected ship dates or outlining your safety measures - the real-time nature of these critical messages means that the content will always be up-to-date. In emails, the content is updated when the email is opened, meaning that you can change the messages even after the email has been sent.
With teams being stretched, many companies have to do more with less. Web crop is a Fresh Relevance feature that allows you to automatically generate email content by selecting a section of web content to be displayed in the email.
As with all Fresh Relevance email content tools, the web cropped content is updated when the email is opened. This means that the email shows the live website content at the moment of engagement.
Fresh Relevance allows you to include real-time social media content from Pinterest, Twitter and Instagram both on your website and in your emails. This is a great way to keep your web and email content fresh with authentic, user-generated content. It also reminds your customers that they can continue to engage with you via their favorite social media platforms.