Fresh Relevance for media
Drive reader engagement, subscriptions and advertising revenue through a personalized experience.
Watch 4 min platform demoDrive reader engagement, subscriptions and advertising revenue through a personalized experience.
Watch 4 min platform demoBattle subscriber churn and increase marketing ROI by better understanding your audience and tailoring messages to each reader.
Understand what content is relevant to each reader by unifying readership data. Fresh Relevance recognizes readers across touchpoints and channels. It links their previous behaviors, interests, and information to their current interactions. Learn more >
Uncover trends by analyzing readership data with our intuitive dashboards. Using advanced segmentation, you can promote laser-focused content based on each reader’s consumption, profile and behavioral pattern. Learn more >
Display personalized content and subscription offers that update at the moment of engagement. This maximizes a story’s reach and pages per session and keeps readers coming back. Learn more >
Put the most relevant content in front of each reader, both online and in emails. By automatically curating the homepage and newsletters for each individual, you inspire readers to keep on reading. Fresh Relevance offers over 30 recommendation types and filters that you can mix and match to meet your needs. Learn more >
Increase your email subscriber base and convert more one-time visitors into known readers with targeted email subscribe messaging. Keep readers from leaving your website with exit intent pop-ups offering targeted content suggestions. Trigger subscription offer overlays based on past consumption or topics readers have recently browsed. Learn more >
Boost subscriptions by gating selected articles and videos. Fresh Relevance uses advanced rules based on each reader’s website behavior, such as dwell time and number of articles read. Learn more >
Optimize conversion rates by bringing readers back to your website with single or multi-step triggered emails. Messages can be based on behavior and stage in the customer lifecycle, including:
Improve ad sales and audience monetization, two major revenue drivers for publishing businesses, by increasing ad impressions and content consumption. Get relevant offers, articles and videos in front of those readers who are most interested. Strengthen your negotiation position towards media service agencies and sell more ads by leveraging rich data about your readership.
Access customer data, execute campaigns and make updates to the website without the help of your IT team.
Continuously test and optimize campaigns, such as headlines, page layouts, recommendation strategies, using A/B/n tests, multivariate testing and control groups.
Replace multiple disjointed point solutions with one easy-to-use platform to analyze your readership, personalize their experience and optimize campaigns.
Getting started with Fresh Relevance is a matter of days, not weeks or months. The best-of breed solution plays nicely with your existing tools, including your ESP, CDP, data management platform and analytics suite.
Ready to give personalization a go?
Book a consultation