Fresh Relevance for media

Drive reader engagement, subscriptions and advertising revenue through a personalized experience.

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Battle subscriber churn and increase marketing ROI by better understanding your audience and tailoring messages to each reader.

  • Join up readership data.
  • Inspire readers with relevant offers and recommendations.
  • Grow your subscriber base.
  • Drive engagement, pages per session and conversion rates.

Improve reader recognition and engagement

Holistic view of each reader

Understand what content is relevant to each reader by unifying readership data. Fresh Relevance recognizes readers across touchpoints and channels. It links their previous behaviors, interests, and information to their current interactions. Learn more >

Real-time readership insights

Uncover trends by analyzing readership data with our intuitive dashboards. Using advanced segmentation, you can promote laser-focused content based on each reader’s consumption, profile and behavioral pattern. Learn more >

Dynamic content

Display personalized content and subscription offers that update at the moment of engagement. This maximizes a story’s reach and pages per session and keeps readers coming back. Learn more >

Content recommendations

Put the most relevant content in front of each reader, both online and in emails. By automatically curating the homepage and newsletters for each individual, you inspire readers to keep on reading. Fresh Relevance offers over 30 recommendation types and filters that you can mix and match to meet your needs. Learn more >

Drive subscriptions

Data capture

Increase your email subscriber base and convert more one-time visitors into known readers with targeted email subscribe messaging. Keep readers from leaving your website with exit intent pop-ups offering targeted content suggestions. Trigger subscription offer overlays based on past consumption or topics readers have recently browsed. Learn more >

Targeted gating of content

Boost subscriptions by gating selected articles and videos. Fresh Relevance uses advanced rules based on each reader’s website behavior, such as dwell time and number of articles read. Learn more >

Triggered emails

Optimize conversion rates by bringing readers back to your website with single or multi-step triggered emails. Messages can be based on behavior and stage in the customer lifecycle, including:

  • Form abandonment emails to bring readers back.
  • Subscription renewal reminders to reduce subscriber churn.
  • Lapsed subscriber emails reminding them of the content they’re missing out on.

Learn more >

Increase advertising revenue

Improve ad sales and audience monetization

Improve ad sales and audience monetization, two major revenue drivers for publishing businesses, by increasing ad impressions and content consumption. Get relevant offers, articles and videos in front of those readers who are most interested. Strengthen your negotiation position towards media service agencies and sell more ads by leveraging rich data about your readership.

Why Fresh Relevance

Puts marketers in the driver’s seat

Access customer data, execute campaigns and make updates to the website without the help of your IT team.

Offers comprehensive testing & optimization capabilities

Automatically optimize individual pieces of content, or the entire CX, across channels using Machine Learning. Analyze your personalization campaigns in Google Analytics.

Eliminates data silos by simplifying your martech stack

Replace multiple disjointed point solutions with one easy-to-use platform to analyze your readership, personalize their experience and optimize campaigns.

Integrates seamlessly with leading publisher tools

Getting started with Fresh Relevance is a matter of days, not weeks or months. The best-of breed solution plays nicely with your existing tools, including your ESP, CDP, data management platform and analytics suite.


Ready to give personalization a go?