Deliver personalized cross-channel experiences to not just meet, but exceed customer expectations along their path to purchase.
Combat bounce rate
Support your acquisition marketing with targeted popovers once a shopper lands on your online store. Data capture popovers inviting shoppers to sign up for your emails improve the visitor identification rate and drive list growth. Exit intent pop-ups engage shoppers who are about to leave your website with targeted offers. Learn more >
Make the most of your website traffic and reduce bounce rates by tailoring messaging and product content to the context of each customer, such as their geolocation, device, the time of day or local weather. Learn more >
Increase ecommerce revenue
One in four shoppers (28%) are more likely to be loyal to a brand that sends marketing emails that are tailored to them. Convert more carts and recover abandoned sales with browse and cart abandonment messages that are customized for each shopper, e.g. based on cart value, carted brands or customer lifecycle stage. Learn more >
Help your visitors discover more products they might like and increase average order value (AOV) through effective cross-selling, up-selling and deep-selling. Use AI to tailor product recommendations to each customer and boost ecommerce revenue while meeting your individual business goals. Learn more >
Unlock revenue opportunities and remove friction with content that’s always up-to-date. Show the latest product information, including live prices and discounts, and never promote sold-out items. Increase urgency without resorting to discounting by counting down to delivery before a key date or offer expiry. Learn more >
Shoppers are most influenced by people similar to them – fellow customers. Retailers can leverage the power of social proof by showing shoppers which products are resonating with their peers. Recreate the person-to-person experience with cross-channel UGC, product ratings and reviews, product scarcity and popularity messaging. Learn more >
Foster customer loyalty
Email & onsite personalization
In this era of one-click immediacy paired with an abundance of choice, customer loyalty is fleeting. A whopping 60% would stop buying from an online store if the website was difficult to navigate. Provide an experience that encourages repeat purchases and grows customer lifetime value. Personalize any element of your web store and emails, based on customer behavior, context and stage in the customer lifecycle. Learn more >
Create segments as general or granular as you like, e.g. for lapsed shoppers, high-spenders, or customers interested in a certain brand or product category. Identify your best customers and give them the VIP experience they deserve by automatically displaying their preferred category, brand, color or size. Learn more >
Unified customer data
Craft a cohesive experience by collecting data from online and offline sources and unifying it to fuel your ecommerce personalization. Import and export data from external sources, such as your ESP, CRM or POS system, and use it to customize the experience based on behavior and purchases. Learn more >
Why Fresh Relevance
Reports in real-time
Uncover trends by tracking campaign results with our intuitive dashboards. Demonstrate the impact personalization has on your business using revenue-based, real-time metrics. Learn more >
Puts marketers in the driver’s seat
Fresh Relevance makes it easy to optimize the retail customer journey, no technical knowledge required. Access customer data, execute campaigns and make updates to the website with an intuitive user interface – no need to involve IT.
Offers comprehensive testing & optimization capabilities
Automatically optimize individual pieces of content, or the entire CX, across channels using Machine Learning. Analyze your personalization campaigns in Google Analytics.
Eliminates data silos by simplifying your martech stack
Supercharge your eCommerce marketing stack with one easy-to-use platform to analyze your customer data, personalize the experience and optimize campaigns.
Integrates seamlessly with leading platforms
Go live in days, not months or weeks, with a best-of breed solution that plays nicely with your existing tools, including your ESP, ecommerce platform, CDP, and analytics suite.
RETAIL COMPANIES DRIVE ONLINE GROWTH WITH FRESH RELEVANCE
Ready to give personalization a go?